MAX at a glance
MediaAlpha, Inc. (MAX, SEC CIK 1818383) filed its latest 10-K annual report on February 23, 2026, a 10-Q quarterly report on July 29, 2026, an 8-K current report on September 9, 2026 and Form 4 insider filings as recently as October 2, 2026. SignalX summarizes each filing with AI and tracks the company's insider trades and institutional holders.
- For the fiscal year ended December 31, 2025 (FY2025), MediaAlpha, Inc. (MAX) reported revenue of $1.1 billion (up 28.8% from FY2024) and net income of $25.6 million. Diluted EPS was $0.39.
- As of June 30, 2026, 28 institutional investment managers tracked by SignalX reported holding MediaAlpha, Inc. (MAX) shares worth $168.8 million in 13F-HR filings.
- The most recent insider open-market sale reported on Form 4 was by Yeh Kuanling Amy on September 25, 2026 of 3,000 shares at $9.40 per share.
- In the last 90 days, MAX insiders reported 0 open-market purchases ($0) and 79 open-market sales ($10.9M) on Form 4, a net sale of $10.9M.
Source: SEC EDGAR (XBRL financial data, 13F-HR and Form 4 filings).
- Revenue · FY2025
- $1.1B
- +28.8% vs prior year
- Insiders · 90 days
- 0 buys · 79 sells
- Net −$10.9M
- 13F holders
- 28 funds
- $168.8M · +1 vs prior quarter
- Latest 8-K
- Sep 9, 2026
- Item 1.01
AI 10-Q Quarterly Report Analysis
Latest 10-Q, quarter ended Jun 30, 2026
Management Discussion & Analysis
- No profitability, margin, segment, cash flow, capital deployment, or guidance figures disclosed
- Headwinds: insurance regulation, carrier spending cycles, competition, partner concentration, cybersecurity, economic downturns
Risk Factors
- No risk-factors section provided; supplied text covers Items 2–6 rather than quarterly risk disclosures
- Share-repurchase liquidity use: $22,683,606 remaining under the authorized $100.0 million program after June activity
- Insider-selling compliance risk: CRO Keith Cramer’s Rule 10b5-1 plan covers up to 84,000 shares through April 21, 2027
- Equity dilution risk: 117,489 shares withheld for employee tax obligations during May vestings
- Legal-compliance disclosure: no defaults upon senior securities reported for the quarter
AI summary of the MAX 10-Q filed . Generated from the filing text; verify against the original.View on SEC EDGAR10-K vs 10-Q vs 8-K
AI 8-K Current Report Analysis
The most recent material events, by 8-K item
Item 1.01: Entry into a Material Definitive Agreement
- $12.0M cash purchase of PLX’s TRA interest, a 47% discount to its estimated $22.7M value
- Estimated total TRA liability reduced from $54.7M to approximately $32M by September 30, 2026
Item 7.01: Regulation FD Disclosure
- Q3 2026 Revenue, Contribution, and Adjusted EBITDA expected at or above prior guidance high ends
- Upward outlook signals stronger-than-expected quarterly operating performance
Item 5.02: Departure/Appointment of Directors or Principal Officers
- CFO transition effective October 1, 2026, with former CFO Patrick Thompson departing employment October 30, 2026
- Tigran Sinanyan returns as CFO, bringing prior MediaAlpha CFO experience from August 2015 to October 2021
Item EX-99.1: Item EX-99.1
- CFO Pat Thompson steps down October 1, 2026; final employment ends October 30, 2026
- Former CFO Tigran Sinanyan returns to CFO role, reducing succession and execution risk
Item 2.02: Results of Operations and Financial Condition
- Q2 2026 results covered quarter ended June 30, 2026
- Q3 and full-year 2026 financial outlook also released
AI summaries of MAX 8-K current reports filed with the SEC. What 8-K item codes mean
SignalX for MAX
Don't miss the next MAX filing
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- Fund moves. Which tracked funds opened, added or cut MAX, by share count.
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Recent Insider Transactions (Form 4)
Latest reported trades by officers, directors and 10% owners
| Insider | Type | Date | Shares | Price |
|---|---|---|---|---|
| Sinanyan Tigran | A | Oct 1, 2026 | 24,250 | - |
| Sinanyan Tigran | F | Oct 1, 2026 | 1,088 | $9.57 |
| Yeh Kuanling Amy | Sell | Sep 25, 2026 | 3,000 | $9.40 |
| Nonko Eugene | Sell | Sep 22, 2026 | 1,067 | $10.79 |
| Nonko Eugene | Sell | Sep 22, 2026 | 6,667 | $10.78 |
| Nonko Eugene | Sell | Sep 21, 2026 | 6,667 | $10.53 |
| Nonko Eugene | Sell | Sep 21, 2026 | 1,067 | $10.54 |
| Nonko Eugene | Sell | Sep 16, 2026 | 7,273 | $11.24 |
Financial SummaryXBRL
| Metric | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Profitability | |||
| Revenue | $388.1M | $864.7M | $1.1B |
| Operating Income | - | $42.7M | $22.1M |
| Net Income | -$40.4M | $16.6M | $25.6M |
| Op. Margin | - | 4.9% | 2.0% |
| Net Margin | -10.4% | 1.9% | 2.3% |
| Balance Sheet | |||
| Total Assets | - | $262.4M | $383.8M |
| Equity | -$10.3M | $2.4M | $4.2M |
| ROE | 392.7% | 699.3% | 615.9% |
| Per Share | |||
| EPS | - | $0.31 | $0.39 |
| Cash Flow | |||
| Operating CF | - | $45.9M | $65.6M |
| CapEx | $73K | $254K | $340K |
Source: XBRL data in MediaAlpha, Inc. (MAX)'s 10-K filings on SEC EDGAR, in USD. Compare across companies →
13F Fund Holdings: Quarterly Trend
Latest: Q2 2026Aggregate MAX share value held by 13F filers tracked by SignalX, by quarter.
Quarterly totals table
| Quarter | Funds | Total value |
|---|---|---|
| Q2 2026 | 28 | $168.8M |
| Q1 2026 | 27 | $122.8M |
| Q4 2025 | 26 | $182.8M |
| Q3 2025 | 26 | $180.0M |
| Q2 2025 | 26 | $156.1M |
| Q1 2025 | 19 | $83.9M |
| Q4 2024 | 15 | $82.9M |
| Q3 2024 | 15 | $60.4M |
- Citadel Advisors LLC+360.4K (+157%)
- Two Sigma Investments+234.2K (+134%)
- D.E. Shaw & Co+193.9K (+57%)
- JPMorgan Chase & Co+134.4K (+8%)
- Morgan Stanley+118.2K (+17%)
- Franklin Resources−269.1K (-78%)
- Goldman Sachs Group−194.6K (-31%)
- Renaissance Technologies LLC−144.9K (-20%)
- Vanguard Portfolio Management LLC−113.7K (-21%)
- Vanguard Capital Management LLC−109.4K (-8%)
- Allstate+25.3K
- Prudential Financial+11.1K
- Ameriprise Financial−17.8K
Source: 13F-HR filings on SEC EDGAR (aggregated from 182 fund-quarter rows). Reflects only 13F filers tracked by SignalX, not the full institutional ownership universe. How 13F filings work
MAX filing archive
AI analysis pages for each 10-K, 10-Q and 8-K
Latest 2026 SEC Filings: 10-K, 10-Q, 8-K & Form 4
| Form | Filing date | Period | Analysis | SEC |
|---|---|---|---|---|
| 4 | Oct 2, 2026 | - | - | - |
| 4 | Sep 25, 2026 | - | - | - |
| 4 | Sep 23, 2026 | - | - | - |
| 4 | Sep 16, 2026 | - | - | - |
| 4 | Sep 16, 2026 | - | - | - |
| 4 | Sep 10, 2026 | - | - | - |
| 4 | Sep 9, 2026 | - | - | - |
| 8-K | Sep 9, 2026 | - | Analysis | - |
| 8-K | Sep 3, 2026 | - | Analysis | - |
| 4 | Sep 2, 2026 | - | - | - |
| 4 | Sep 2, 2026 | - | - | - |
| 4 | Aug 26, 2026 | - | - | - |
| 4 | Aug 19, 2026 | - | - | - |
| 4 | Aug 17, 2026 | - | - | - |
| 4 | Aug 17, 2026 | - | - | - |
| 4 | Aug 17, 2026 | - | - | - |
| 4 | Aug 17, 2026 | - | - | - |
| 4 | Aug 12, 2026 | - | - | - |
| 4 | Aug 5, 2026 | - | - | - |
| 4 | Aug 5, 2026 | - | - | - |
| 10-Q | Jul 29, 2026 | Jun 30, 2026 | Analysis | |
| 8-K | Jul 29, 2026 | - | Analysis | - |
| 4 | Jul 29, 2026 | - | - | - |
| SC 13G | Jul 28, 2026 | - | - | |
| 4 | Jul 22, 2026 | - | - | - |
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MAX SEC filings: frequently asked questions
Are MAX insiders buying or selling?
In the last 90 days, MediaAlpha, Inc. (MAX) officers, directors and 10% owners reported no open-market purchases and 79 open-market sales worth $10.9 million by 4 insiders on Form 4. Many insider sales are pre-planned or for taxes, so purchases usually carry more information.
Which institutions hold MAX stock?
As of June 30, 2026, the largest MediaAlpha, Inc. (MAX) holders among the 13F filers tracked by SignalX were BlackRock ($42.6 million), JPMorgan Chase & Co ($23.3 million), Vanguard Capital Management LLC ($16.0 million), State Street Corp ($10.8 million), Morgan Stanley ($10.3 million). 13F-HR reports are filed up to 45 days after each quarter ends.
What was MAX's revenue in fiscal year 2025?
For the fiscal year ended December 31, 2025 (FY2025), MediaAlpha, Inc. (MAX) reported revenue of $1.1 billion (up 28.8% from FY2024) and net income of $25.6 million. Diluted EPS was $0.39. The figures come from the XBRL data in the 10-K.
What did MAX report in its latest 8-K?
MediaAlpha, Inc. (MAX) filed an 8-K on September 9, 2026 reporting Item 1.01 (Entry into a Material Definitive Agreement). $12.0M cash purchase of PLX’s TRA interest, a 47% discount to its estimated $22.7M value.
What are the latest MAX SEC filings?
MediaAlpha, Inc. (MAX) filed its latest 10-K annual report on February 23, 2026, a 10-Q quarterly report on July 29, 2026, an 8-K current report on September 9, 2026 and a Form 4 insider filing on October 2, 2026.
What is MAX's SEC CIK number?
MediaAlpha, Inc. (MAX)'s SEC Central Index Key (CIK) is 1818383. EDGAR lists every MAX filing under that number.
Ask anything about MAX
The research agent reads MAX's filings, financials, insider trades and 13F holders, then answers with sources.