8-K current report · filed Feb 23, 2026

MediaAlpha, Inc. (MAX) 8-K Current Report: February 23, 2026

Item 2.02Item 8.01MAX overview

Short answer

MediaAlpha, Inc. (MAX) filed an 8-K current report with the SEC on February 23, 2026 reporting Item 2.02 (Results of Operations and Financial Condition), Item 8.01 (Other Events). Q4 and full-year 2025 results reported Feb 23, 2026; details in Exhibit 99.1 press release.

MediaAlpha, Inc. 8-K event analysis

AI summary of each reported item and its exhibits

Item 2.02 · Results of Operations and Financial Condition

  • Q4 and full-year 2025 results reported Feb 23, 2026; details in Exhibit 99.1 press release
  • Q1 2026 financial outlook also included: forward guidance is a key catalyst for MAX shares
  • Supplemental financial data posted to IR website as Exhibit 99.2
  • Non-GAAP metrics used; GAAP reconciliation included in both exhibits

Item 8.01 · Other Events

  • Board authorized $50M increase to share repurchase program on Feb 18, 2026, doubling total authorization to $100M
  • $14.4M already used under original $50M program, leaving ~$85.6M remaining buyback capacity
  • Company expects to deploy vast majority of $100M program by end of 2026
  • Repurchases via open market, private transactions, or preset trading plans: management discretion on timing/amount

Generated from the filing text and exhibits; verify against the original. What 8-K item codes mean

Other MediaAlpha, Inc. 8-K filings

Get the next MAX 8-K as it lands

Follow MAX for push alerts, or ask the research agent what this filing means.