8-K current report · filed Sep 3, 2026

MediaAlpha, Inc. (MAX) 8-K Current Report: September 3, 2026

Item 5.02Item 7.01Item EX-99.1MAX overview

Short answer

MediaAlpha, Inc. (MAX) filed an 8-K current report with the SEC on September 3, 2026 reporting Item 5.02 (Departure/Election of Directors or Officers), Item 7.01 (Regulation FD Disclosure), Item EX-99.1 (Exhibit EX-99.1). CFO transition effective October 1, 2026, with former CFO Patrick Thompson departing employment October 30, 2026.

MediaAlpha, Inc. 8-K event analysis

AI summary of each reported item and its exhibits

Item 5.02 · Departure/Election of Directors or Officers

  • CFO transition effective October 1, 2026, with former CFO Patrick Thompson departing employment October 30, 2026
  • Tigran Sinanyan returns as CFO, bringing prior MediaAlpha CFO experience from August 2015 to October 2021
  • New CFO compensation includes $475,000 base salary and 2027 target bonus equal to 70% of salary
  • $252,100 2026 RSU award vests over four years, increasing retention incentives and equity-related expense
  • Thompson’s transition includes consulting through February 26, 2027 and continued RSU vesting through that date; no accounting or management disagreements reported

Item 7.01 · Regulation FD Disclosure

  • Q3 2026 Revenue, Contribution, and Adjusted EBITDA expected at or above prior guidance high ends
  • Upward outlook signals stronger-than-expected quarterly operating performance
  • Press release issued September 3, 2026; furnished as Exhibit 99.1 under Regulation FD

Item EX-99.1 · Exhibit EX-99.1

  • CFO Pat Thompson steps down October 1, 2026; final employment ends October 30, 2026
  • Former CFO Tigran Sinanyan returns to CFO role, reducing succession and execution risk
  • Thompson remains a consultant through February 2027, supporting transition continuity
  • Third-quarter 2026 revenue, contribution, and Adjusted EBITDA expected at or above prior guidance high ends
  • Positive guidance update signals stronger-than-expected near-term operating performance across key metrics

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