8-K current report · filed Mar 19, 2026

MediaAlpha, Inc. (MAX) 8-K Current Report: March 19, 2026

Item 5.02MAX overview

Short answer

MediaAlpha, Inc. (MAX) filed an 8-K current report with the SEC on March 19, 2026 reporting Item 5.02 (Departure/Election of Directors or Officers). Director Lara Sweet to leave May 5, 2026, not seeking reelection for personal reasons, no operational disagreements cited.

MediaAlpha, Inc. 8-K event analysis

AI summary of each reported item and its exhibits

Item 5.02 · Departure/Election of Directors or Officers

  • Director Lara Sweet to leave May 5, 2026, not seeking reelection for personal reasons, no operational disagreements cited
  • Board’s Nominating Committee started search to fill director vacancy
  • Kathy Vrabeck to serve as interim Audit Committee Chair; audit committee financial expert since 2020
  • Executive LTI for 2026 revised: 25% performance share units (PRSUs), 75% time-based restricted share units (RSUs)
  • PRSU payouts tied to Adjusted EBITDA goals for 2026-2028 with thresholds 85%-120% target and 50%-200% vesting range

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