8-K current report · filed Sep 9, 2026

MediaAlpha, Inc. (MAX) 8-K Current Report: September 9, 2026

Item 1.01MAX overview

Short answer

MediaAlpha, Inc. (MAX) filed an 8-K current report with the SEC on September 9, 2026 reporting Item 1.01 (Entry into a Material Definitive Agreement). $12.0M cash purchase of PLX’s TRA interest, a 47% discount to its estimated $22.7M value.

MediaAlpha, Inc. 8-K event analysis

AI summary of each reported item and its exhibits

Item 1.01 · Entry into a Material Definitive Agreement

  • $12.0M cash purchase of PLX’s TRA interest, a 47% discount to its estimated $22.7M value
  • Estimated total TRA liability reduced from $54.7M to approximately $32M by September 30, 2026
  • Transaction potentially lowers future cash tax-sharing obligations while consuming subsidiary cash balances
  • Remaining TRA payments continue for other counterparties; agreement does not trigger change-of-control or early termination
  • QLH distribution included certain directors and executive officers, creating related-party transaction scrutiny

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