COOK at a glance
Traeger, Inc. (COOK, SEC CIK 1857853) filed its latest 10-K annual report on March 6, 2026, a 10-Q quarterly report on August 6, 2026, an 8-K current report on October 1, 2026 and Form 4 insider filings as recently as October 5, 2026. SignalX summarizes each filing with AI and tracks the company's insider trades and institutional holders.
- For the fiscal year ended December 31, 2025 (FY2025), Traeger, Inc. (COOK) reported revenue of $559.5 million (down 7.4% from FY2024) and a net loss of $115.2 million. Diluted EPS was -$0.87.
- As of December 31, 2025, 20 institutional investment managers tracked by SignalX reported holding Traeger, Inc. (COOK) shares worth $8.8 million in 13F-HR filings.
- The most recent insider open-market sale reported on Form 4 was by VandenAkker Cole on August 27, 2026 of 2,750 shares at $55.30 per share.
- In the last 90 days, COOK insiders reported 0 open-market purchases ($0) and 1 open-market sale ($152K) on Form 4, a net sale of $152K.
Source: SEC EDGAR (XBRL financial data, 13F-HR and Form 4 filings).
- Revenue · FY2025
- $559.5M
- −7.4% vs prior year
- Insiders · 90 days
- 0 buys · 1 sell
- Net −$152K
- 13F holders
- 20 funds
- $8.8M · +0 vs prior quarter
- Latest 8-K
- Oct 1, 2026
- Item 5.02
AI 10-K Annual Report Analysis
Latest 10-K, fiscal year ended Dec 31, 2025
Business Overview
- Core business model: Creator and leader of wood pellet grills with integrated IoT platform, digital content, consumables, and accessories
- New strategic plan "Project Gravity" launched in May 2025 to streamline organization, reduce costs, and exit DTC business channel
- Transition from direct-to-consumer to distributor model in some European markets and discontinuation of Costco roadshow program
- Employee count of approximately 433 full-time workers as of December 31, 2025, decreasing due to reduction in force under Project Gravity
- Recorded $24.9 million restructuring charges in FY2025 related to organizational streamlining initiatives
Risk Factors
- Regulatory risk: U.S. trade policy uncertainty impacting tariffs on imports, contributing to gross margin decline to 39.2% from 42.3% in 2025
- Macroeconomic threat: Revenue dropped 7.4% YoY to $559.5M in 2025, with grills sales down 8.2% due to mid-single digit ASP and volume declines
- Operational vulnerability: Supply chain exposed to tariff costs and product obsolescence adjustments, negatively affecting 2025 gross profit by $36.1M
- Competitive risk: Decline in MEATER smart thermometer sales driving 16.3% accessories revenue decrease to $134.0M in 2025
- Financial risk: $403.3M debt principal outstanding under First Lien Term Loan Facility with $72.8M projected interest due by June 2028 maturity
Management Discussion & Analysis
- Revenue $559.5M in 2025, down 7.4% YoY from $604.1M in 2024
- Net loss $115.2M in 2025 vs loss of $34.0M in 2024, indicating worsening profitability
- No specific segment performance details given to identify best/worst segments
- Capital allocation details (cash flow, buybacks, dividends, capex) not disclosed
- Forward-looking risk from Project Gravity restructuring and channel shift impacting DTC sales
AI summary of the COOK 10-K filed . Generated from the filing text; verify against the original.View on SEC EDGARHow to read a 10-K
AI 10-Q Quarterly Report Analysis
Latest 10-Q, quarter ended Jun 30, 2026
Management Discussion & Analysis
- Revenue $120.2M, down 17.4% YoY from $145.5M
- Gross margin 39.5% vs 39.2% YoY
- Best segment consumables, down 9.9% to $32.8M
- Worst segment accessories, down 26.2% to $25.8M
- Tariff uncertainty and pricing increases threatening demand, margins, cash flows and financial condition
Risk Factors
- Risk Factors section not provided; no comparison with the most recent 10-K possible
- No defaults upon senior securities reported for the quarter
- No unregistered equity sales or issuer share repurchases reported
- No director or officer Rule 10b5-1 arrangements adopted or terminated during three months ended June 30, 2026
AI summary of the COOK 10-Q filed . Generated from the filing text; verify against the original.View on SEC EDGAR10-K vs 10-Q vs 8-K
AI 8-K Current Report Analysis
The most recent material events, by 8-K item
Item 5.02: Departure/Appointment of Directors or Principal Officers
- David R. Jolley appointed director effective October 1, 2026, with term expiring at 2027 annual meeting
- Addition expands Board oversight across audit and compensation committees
Item 2.02: Results of Operations and Financial Condition
- Q2 fiscal 2026 results for quarter ended June 30, 2026
- Press release issued August 5, 2026
Item 5.07: Submission of Matters to a Vote of Security Holders
- Martin Eltrich and Steven Richman elected as Class II directors through 2029 annual meeting
- Eltrich received 2,233,871 votes for versus 67,580 withheld
AI summaries of COOK 8-K current reports filed with the SEC. What 8-K item codes mean
SignalX for COOK
Don't miss the next COOK filing
- Alerts as it files. A push when COOK files an 8-K or an insider trades.
- Fund moves. Which tracked funds opened, added or cut COOK, by share count.
- Ask anything. An AI agent that reads every COOK filing and answers with sources.
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Recent Insider Transactions (Form 4)
Latest reported trades by officers, directors and 10% owners
| Insider | Type | Date | Shares | Price |
|---|---|---|---|---|
| Jolley David R | A | Oct 1, 2026 | 1,643 | - |
| VandenAkker Cole | F | Sep 4, 2026 | 217 | $48.61 |
| VandenAkker Cole | F | Aug 31, 2026 | 513 | $56.05 |
| VandenAkker Cole | Sell | Aug 27, 2026 | 2,750 | $55.30 |
| Richman Steven Philip | A | Aug 3, 2026 | 253 | - |
| Beck Wendy A. | A | Jun 9, 2026 | 1,893 | - |
| Richman Steven Philip | A | Jun 9, 2026 | 1,893 | - |
| Lempres Elizabeth Cahill | A | Jun 9, 2026 | 1,893 | - |
Financial SummaryXBRL
| Metric | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Profitability | |||
| Revenue | - | $604.1M | $559.5M |
| Gross Profit | - | $255.5M | $219.3M |
| Operating Income | - | -$2.9M | -$97.7M |
| Net Income | - | -$34.0M | -$115.2M |
| Gross Margin | - | 42.3% | 39.2% |
| Op. Margin | - | -0.5% | -17.5% |
| Net Margin | - | -5.6% | -20.6% |
| Balance Sheet | |||
| Total Assets | $860.8M | $830.7M | $676.0M |
| Equity | - | $276.4M | $170.8M |
| ROE | - | -12.3% | -67.4% |
| Per Share | |||
| EPS | - | $-0.27 | $-0.87 |
| Cash Flow | |||
| Operating CF | - | $23.9M | $20.5M |
| CapEx | $19.9M | $12.0M | $6.9M |
Source: XBRL data in Traeger, Inc. (COOK)'s 10-K filings on SEC EDGAR, in USD. Compare across companies →
13F Fund Holdings: Quarterly Trend
Latest: Q4 2025Aggregate COOK share value held by 13F filers tracked by SignalX, by quarter.
Quarterly totals table
| Quarter | Funds | Total value |
|---|---|---|
| Q4 2025 | 20 | $8.8M |
| Q3 2025 | 20 | $16.2M |
| Q2 2025 | 22 | $15.2M |
| Q1 2025 | 20 | $10.6M |
| Q4 2024 | 16 | $15.1M |
| Q3 2024 | 13 | $11.2M |
- Morgan Stanley+193.5K (+95%)
- BlackRock+32.2K (+1%)
- Goldman Sachs Group+28.4K (+24%)
- Vanguard Group Inc+18.5K (+1%)
- FMR LLC (Fidelity)+15.6K (+401%)
- JPMorgan Chase & Co−4.72M (-100%)
- Dimensional Fund Advisors−197.5K (-56%)
- Renaissance Technologies LLC−92.3K (-45%)
- AQR Capital Management−4.8K (-12%)
- State Street Corp−2.7K (-0%)
- Two Sigma Investments+65.6K
- Millennium Management−498.3K
Source: 13F-HR filings on SEC EDGAR (aggregated from 111 fund-quarter rows). Reflects only 13F filers tracked by SignalX, not the full institutional ownership universe. How 13F filings work
COOK filing archive
AI analysis pages for each 10-K, 10-Q and 8-K
10-K annual reports
10-Q quarterly reports
Latest 2026 SEC Filings: 10-K, 10-Q, 8-K & Form 4
| Form | Filing date | Period | Analysis | SEC |
|---|---|---|---|---|
| 4 | Oct 5, 2026 | - | - | - |
| 8-K | Oct 1, 2026 | - | Analysis | - |
| 4 | Sep 8, 2026 | - | - | - |
| 4 | Sep 2, 2026 | - | - | - |
| 4 | Aug 31, 2026 | - | - | - |
| 10-Q | Aug 6, 2026 | Jun 30, 2026 | Analysis | |
| 8-K | Aug 5, 2026 | - | Analysis | - |
| 4 | Aug 4, 2026 | - | - | - |
| 4 | Jun 11, 2026 | - | - | - |
| 4 | Jun 11, 2026 | - | - | - |
| 4 | Jun 11, 2026 | - | - | - |
| 8-K | Jun 9, 2026 | - | Analysis | |
| 8-K | May 11, 2026 | - | Analysis | |
| 10-Q | May 11, 2026 | Mar 31, 2026 | Analysis | |
| 4 | May 4, 2026 | - | - | - |
| 4 | Apr 30, 2026 | - | - | - |
| 4 | Apr 30, 2026 | - | - | - |
| 4 | Apr 30, 2026 | - | - | - |
| 4 | Apr 23, 2026 | - | - | - |
| 4 | Apr 13, 2026 | - | - | - |
| 4 | Apr 10, 2026 | - | - | - |
| 8-K | Mar 27, 2026 | - | - | - |
| 8-K | Mar 17, 2026 | - | Analysis | - |
| 8-K | Mar 12, 2026 | - | Analysis | - |
| 8-K | Mar 6, 2026 | - | Analysis | - |
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COOK SEC filings: frequently asked questions
Are COOK insiders buying or selling?
In the last 90 days, Traeger, Inc. (COOK) officers, directors and 10% owners reported no open-market purchases and 1 open-market sale worth $152,070 by 1 insider on Form 4. Many insider sales are pre-planned or for taxes, so purchases usually carry more information.
Which institutions hold COOK stock?
As of December 31, 2025, the largest Traeger, Inc. (COOK) holders among the 13F filers tracked by SignalX were Vanguard Group Inc ($3.6 million), BlackRock ($2.8 million), State Street Corp ($849,000), Morgan Stanley ($429,000), Northern Trust ($281,000). 13F-HR reports are filed up to 45 days after each quarter ends.
What was COOK's revenue in fiscal year 2025?
For the fiscal year ended December 31, 2025 (FY2025), Traeger, Inc. (COOK) reported revenue of $559.5 million (down 7.4% from FY2024) and a net loss of $115.2 million. Diluted EPS was -$0.87. The figures come from the XBRL data in the 10-K.
What are the main risks in COOK's latest 10-K?
In the 10-K filed March 6, 2026, Traeger, Inc. (COOK) flagged: Regulatory risk: U.S. trade policy uncertainty impacting tariffs on imports, contributing to gross margin decline to 39.2% from 42.3% in 2025. Macroeconomic threat: Revenue dropped 7.4% YoY to $559.5M in 2025, with grills sales down 8.2% due to mid-single digit ASP and volume declines. (AI summary of the Risk Factors section.)
What did COOK report in its latest 8-K?
Traeger, Inc. (COOK) filed an 8-K on October 1, 2026 reporting Item 5.02 (Departure/Appointment of Directors or Principal Officers). David R. Jolley appointed director effective October 1, 2026, with term expiring at 2027 annual meeting.
What are the latest COOK SEC filings?
Traeger, Inc. (COOK) filed its latest 10-K annual report on March 6, 2026, a 10-Q quarterly report on August 6, 2026, an 8-K current report on October 1, 2026 and a Form 4 insider filing on October 5, 2026.
What is COOK's SEC CIK number?
Traeger, Inc. (COOK)'s SEC Central Index Key (CIK) is 1857853. EDGAR lists every COOK filing under that number.
Ask anything about COOK
The research agent reads COOK's filings, financials, insider trades and 13F holders, then answers with sources.