COOK Traeger, Inc.
FY2025 10-K
Traeger, Inc. (COOK) filed its fiscal year 2025 10-K annual report with the SEC on Mar 6, 2026. This page provides AI-powered analysis of the filing, including business overview, management discussion, risk factors, and key financial metrics from XBRL data.
AI Filing AnalysisFY2025 10-K
Business Overview
- • Core business model: Creator and leader of wood pellet grills with integrated IoT platform, digital content, consumables, and accessories
- • New strategic plan "Project Gravity" launched in May 2025 to streamline organization, reduce costs, and exit DTC business channel
Management Discussion & Analysis
- • Revenue $559.5M in 2025, down 7.4% YoY from $604.1M in 2024
- • Net loss $115.2M in 2025 vs loss of $34.0M in 2024, indicating worsening profitability
Risk Factors
- • Regulatory risk: U.S. trade policy uncertainty impacting tariffs on imports, contributing to gross margin decline to 39.2% from 42.3% in 2025
- • Macroeconomic threat: Revenue dropped 7.4% YoY to $559.5M in 2025, with grills sales down 8.2% due to mid-single digit ASP and volume declines
Financial SummaryXBRL
Revenue
$560M
Net Income
-$115M
Gross Margin
39.2%
Operating Margin
-17.5%
Net Margin
-20.6%
ROE
-67.4%
Total Assets
$676M
EPS (Diluted)
$-0.87
Operating Cash Flow
$21M
Source: XBRL data from Traeger, Inc. FY2025 10-K filing on SEC EDGAR. All figures in USD.
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