Short answer
Sprinklr, Inc. (CXM) filed an 8-K current report with the SEC on July 1, 2026 reporting Item 7.01 (Regulation FD Disclosure), Item EX-99.1 (Exhibit EX-99.1). Thomas Addis appointed Chief Revenue Officer effective July 1, 2026.
Sprinklr, Inc. 8-K event analysis
AI summary of each reported item and its exhibits
Item 7.01 · Regulation FD Disclosure
- Thomas Addis appointed Chief Revenue Officer effective July 1, 2026
- CRO appointment signals focus on revenue execution and go-to-market leadership
- Press release furnished as Exhibit 99.1 for appointment details
Item EX-99.1 · Exhibit EX-99.1
- Thomas Addis appointed Chief Revenue Officer effective immediately, reporting to CEO Rory Read
- Leadership hire targets go-to-market alignment and execution during Sprinklr’s growth and transformation efforts
- Addis brings experience from Bazaarvoice, Kinetica, Box, and Salesforce, including scaling Salesforce from $51 million to over $2 billion revenue
- Sprinklr serves 1,600+ enterprises, including 59% of the Fortune 100, providing substantial commercial reach for the new CRO
- Benefits remain unproven, with execution and integration risks explicitly highlighted in forward-looking disclosures
Generated from the filing text and exhibits; verify against the original. What 8-K item codes mean
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