Short answer
eBay Inc. (EBAY) filed its fiscal 2024 10-K annual report with the SEC on Feb 27, 2025. It reported revenue of $10.3B (+1.7% year over year) and net income of $2.0B.
FY2024 key financial metrics · XBRL
- Revenue
- $10.3B
- +1.7% YoY
- Net income
- $2.0B
- −28.6% YoY
- Operating margin
- 22.5%
- +3.3 pp YoY
- Gross margin
- 72.0%
- +0.0 pp YoY
- EPS (diluted)
- $3.94
- −24.1% YoY
- ROE
- 38.3%
- −5.0 pp YoY
- Operating cash flow
- $2.4B
- −0.5% YoY
Source: XBRL data from the eBay Inc. (EBAY) FY2024 10-K on SEC EDGAR. USD.
eBay Inc. FY2024 10-K analysis
AI summary of each section, grounded in the filing text
Business Overview
- Core business model: global third-party online marketplace connecting 134 million active buyers with sellers across 190+ markets, earning fees on paid sales
- New product emphasis: AI-powered buyer features launched in 2024 including Shop the Look and Explore, plus expanded magical listing experience and a redesigned advertising dashboard for sellers
- Strategic shift: intensified focus on growing first-party advertising revenue while reducing non-strategic third-party ads, leveraging AI-driven insights for seller growth
- Quantitative metric: Gross Merchandise Volume $75 billion in 2024, with 49% generated outside the U.S., 2.3 billion live listings globally
- Noteworthy fact: achieved 100% renewable electricity usage in offices and data centers, reaching 2025 goal one year early, and raised $192 million via eBay for Charity in 2024
Generated from the filing text; verify against the original. How to read a 10-K
Other eBay Inc. annual reports
Ask about this 10-K
Compare years, dig into a risk factor or check the numbers against insider trades and fund holders.