AppLovin (APP) FY2025 10-K Annual Report
Filed: Feb 19, 2026
Information Technology
Services-Computer Programming, Data Processing, Etc.SEC EDGAR AppLovin (APP) 10-K annual report for fiscal year 2025, filed with SEC EDGAR on Feb 19, 2026. This page provides AI-powered analysis including business overview, management discussion & analysis (MD&A), risk factors, and key financial data such as revenue, net income, gross margin, operating margin, and return on equity (ROE) extracted from XBRL.
AppLovin FY2025 10-K Analysis
Business Overview
- • Core business: AI-powered end-to-end advertising solutions for global audience reach, monetization, and growth
- • New emphasis on Connected TV (CTV) segment via Wurl platform, expanding into streaming video and advertising solutions
- • Strategic shift toward new verticals including web-based e-commerce and social media, broadening beyond mobile apps
- • Notable metric: 898 total employees with 380 (42%) in R&D as of Dec 31, 2025, across 15 countries
- • Completed sale of Apps business on June 30, 2025, signaling focus on platform and AI advertising solutions
Management Discussion & Analysis
- • Sale of Apps business for $400M cash plus ~20% equity in Tripledot, completed June 30, 2025
- • Post-sale operates as single segment; Apps business now discontinued operations
- • No specific revenue or profitability figures disclosed in MDA for FY 2026
- • No details on cash flow, buybacks, dividends, or capex provided
- • Forward outlook includes risks from ad ecosystem dependence and execution uncertainties
Risk Factors
- • Regulatory risk from evolving privacy laws, including Apple's IDFA changes and Google's Privacy Sandbox retirement impacting data tracking and advertising effectiveness
- • Geopolitical cyber threats heightened by conflicts in Ukraine and the Middle East raising risk of state-sponsored cyberattacks on systems and data
- • Operational risk from dependence on third-party platforms like Apple App Store and Google Play, with policy changes or outages directly affecting app distribution and revenue
- • Competitive risk from advancing AI technologies affecting advertising solutions and requiring ongoing adaptation to maintain market position
- • Key-person risk due to reliance on co-founder/CEO Adam Foroughi without key-man insurance and limited employment agreements
AppLovin FY2025 Key Financial MetricsXBRL
Revenue
$5.5B
▲ +16.4% YoY
Net Income
$3.3B
▲ +111.0% YoY
Operating Margin
75.8%
▲ +3597bp YoY
Net Margin
60.8%
▲ +2728bp YoY
ROE
156.2%
▲ +1121bp YoY
Total Assets
$7.3B
▲ +23.7% YoY
EPS (Diluted)
$9.75
▲ +115.2% YoY
Operating Cash Flow
$4.0B
▲ +89.2% YoY
Source: XBRL data from AppLovin FY2025 10-K filing on SEC EDGAR. All figures in USD.
Other AppLovin Annual Reports
Get deeper insights on AppLovin
Access full AI analysis, insider trading data, fund holdings, and cross-signal detection on SignalX.