Short answer
AppLovin (APP) filed its fiscal 2024 10-K annual report with the SEC on Feb 27, 2025. It reported revenue of $4.7B (+43.4% year over year) and net income of $1.6B.
FY2024 key financial metrics · XBRL
- Revenue
- $4.7B
- +43.4% YoY
- Net income
- $1.6B
- +342.9% YoY
- Operating margin
- 39.8%
- +20.0 pp YoY
- EPS (diluted)
- $4.53
- +362.2% YoY
- ROE
- 145.0%
- +116.6 pp YoY
- Operating cash flow
- $2.1B
- +97.7% YoY
Source: XBRL data from the AppLovin (APP) FY2024 10-K on SEC EDGAR. USD.
AppLovin FY2024 10-K analysis
AI summary of each section, grounded in the filing text
Management Discussion & Analysis
- Revenue $4.7B in 2024, up 43% YoY from $3.3B in 2023; Advertising Revenue up 75% to $3.2B; Apps Revenue up 3% to $1.5B
- Net income margin 34% in 2024 vs 11% in 2023; Adjusted EBITDA margin 57.8% in 2024 vs 45.8% in 2023
- Advertising segment best performer: Adjusted EBITDA $2.44B (+91% YoY); Apps segment worst performer: Adjusted EBITDA $277M (+22% YoY) but smaller scale
- Operating cash flow $2.1B in 2024; Stock repurchases $981M; Capex minimal ~$4.8M; Debt principal repayments $4.2B; Issued $4.6B debt proceeds
- Management plans continued investment in AI-powered Advertising solutions, expects near-term sales/marketing expense fluctuations; risks include platform privacy changes impacting advertising efficiency
Generated from the filing text; verify against the original. How to read a 10-K
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