AppLovin (APP) FY2024 10-K Annual Report
Filed: Feb 27, 2025
Information Technology
Services-Computer Programming, Data Processing, Etc.SEC EDGAR AppLovin (APP) 10-K annual report for fiscal year 2024, filed with SEC EDGAR on Feb 27, 2025. This page provides AI-powered analysis including business overview, management discussion & analysis (MD&A), risk factors, and key financial data such as revenue, net income, gross margin, operating margin, and return on equity (ROE) extracted from XBRL.
AppLovin FY2024 10-K Analysis
Management Discussion & Analysis
- • Revenue $4.7B in 2024, up 43% YoY from $3.3B in 2023; Advertising Revenue up 75% to $3.2B; Apps Revenue up 3% to $1.5B
- • Net income margin 34% in 2024 vs 11% in 2023; Adjusted EBITDA margin 57.8% in 2024 vs 45.8% in 2023
- • Advertising segment best performer: Adjusted EBITDA $2.44B (+91% YoY); Apps segment worst performer: Adjusted EBITDA $277M (+22% YoY) but smaller scale
- • Operating cash flow $2.1B in 2024; Stock repurchases $981M; Capex minimal ~$4.8M; Debt principal repayments $4.2B; Issued $4.6B debt proceeds
- • Management plans continued investment in AI-powered Advertising solutions, expects near-term sales/marketing expense fluctuations; risks include platform privacy changes impacting advertising efficiency
AppLovin FY2024 Key Financial MetricsXBRL
Revenue
$4.7B
▲ +43.4% YoY
Net Income
$1.6B
▲ +342.9% YoY
Operating Margin
39.8%
▲ +2004bp YoY
Net Margin
33.5%
▲ +2268bp YoY
ROE
145.0%
▲ +11656bp YoY
Total Assets
$5.9B
▲ +9.5% YoY
EPS (Diluted)
$4.53
▲ +362.2% YoY
Operating Cash Flow
$2.1B
▲ +97.7% YoY
Source: XBRL data from AppLovin FY2024 10-K filing on SEC EDGAR. All figures in USD.
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