10-K annual report · filed Mar 2, 2026

MARRIOTT VACATIONS WORLDWIDE Corp (VAC) FY2025 10-K Annual Report

Short answer

MARRIOTT VACATIONS WORLDWIDE Corp (VAC) filed its fiscal 2025 10-K annual report with the SEC on Mar 2, 2026. It reported revenue of $4.7B (+1.0% year over year) and net income of −$308M.

  • Top risk flagged: Regulatory risk from California Consumer Privacy Act (CCPA) and EU GDPR causing increased compliance costs and risk of fines or lawsuits

FY2025 key financial metrics · XBRL

Revenue
$4.7B
+1.0% YoY
Net income
−$308M
−241.3% YoY
EPS (diluted)
−$8.84
−257.6% YoY
ROE
-15.5%
−24.4 pp YoY
Operating cash flow
$28M
−86.3% YoY

Source: XBRL data from the MARRIOTT VACATIONS WORLDWIDE Corp (VAC) FY2025 10-K on SEC EDGAR. USD.

MARRIOTT VACATIONS WORLDWIDE Corp FY2025 10-K analysis

AI summary of each section, grounded in the filing text

Business Overview

  • Core business: Global vacation ownership and exchange services under multiple licensed hospitality brands
  • No new brands introduced, but enhanced digital platforms and data analytics to boost marketing efficiency and owner experience
  • Strategic shift toward expanding points-based ownership and leveraging loyalty programs Marriott Bonvoy (271M members) and World of Hyatt (63M members)
  • Owner base grew from 420,000 to 700,000 families and resorts increased from 64 to 120 as of December 31, 2025
  • Leadership update with Matthew E. Avril named CEO and Michael A. Flaskey appointed President and COO in February 2026

Management Discussion & Analysis

  • Revenue $5,032M, up 1% YoY from $4,967M in 2024, driven by Vacation Ownership segment growth of $75M (2%)
  • Operating margin pressure with net loss $(308)M vs net income $218M prior year; adjusted EBITDA flat at $751M (22.5% margin) vs $736M (22.5%)
  • Best segment: Vacation Ownership revenue $4,805M (+2%); worst: Exchange & Third-Party Management $213M (-8%)
  • Capex and disposals: Expect $250-$300M net cash proceeds from asset dispositions including $50M Cancun hotel sale in Jan 2026; no detailed buybacks/dividends disclosed
  • Outlook risks: Scaling back Asia Pacific growth due to higher defaults, restructuring expense recorded; focusing on improving tour quality, VPG, reducing defaults, cost control, and monetizing non-core assets

Risk Factors

  • Regulatory risk from California Consumer Privacy Act (CCPA) and EU GDPR causing increased compliance costs and risk of fines or lawsuits
  • Geopolitical exposure to 2023 Maui wildfires causing temporary closure of resorts and sales centers, impacting 2023-2024 financials
  • Operational vulnerability from labor shortages and increased labor costs leading to temporary service reductions and higher wages
  • Competitive pressure from RCI and Travel + Leisure Co. due to greater resort affiliation and access to new vacation ownership purchasers
  • Financial risk from vacation ownership notes receivable defaults increased by COVID-19 pandemic impacting securitization and cash flow

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