10-K annual report · filed Feb 27, 2026

Trade Desk (The) (TTD) FY2025 10-K Annual Report

Short answer

Trade Desk (The) (TTD) filed its fiscal 2025 10-K annual report with the SEC on Feb 27, 2026. It reported revenue of $2.9B (+18.5% year over year) and net income of $443M.

  • Top risk flagged: FTC enforcement under Section 5 of FTC Act targeting data brokers + privacy suits filed against TTD in Northern District of California in March 2025

FY2025 key financial metrics · XBRL

Revenue
$2.9B
+18.5% YoY
Net income
$443M
+12.8% YoY
Operating margin
20.3%
+2.9 pp YoY
EPS (diluted)
$0.90
+15.4% YoY
ROE
17.8%
+4.5 pp YoY
Operating cash flow
$993M
+34.3% YoY

Source: XBRL data from the Trade Desk (The) (TTD) FY2025 10-K on SEC EDGAR. USD.

Trade Desk (The) FY2025 10-K analysis

AI summary of each section, grounded in the filing text

Business Overview

  • Buy-side independent DSP charging platform fees (% of client spend) across omnichannel programmatic advertising on $700B+ global digital ad market
  • New tools emphasized: Audience Unlimited (AI agentic data buying), OpenSincera (open-source supply chain transparency across 430,000 publishers), PubDesk (publisher inventory dashboard)
  • Concentrated client risk emerged: two holding companies each exceeded 10% of gross billings in FY2025, vs only one in FY2024
  • 3,843 full-time employees across 21 countries; workforce split ~63% North America, 20% EMEA, 17% APAC
  • Customer retention rate exceeded 95% for over a decade: notable given two clients now represent outsized gross billing concentration

Management Discussion & Analysis

  • Revenue $2.90B, up $451M (+18%) YoY; gross spend $13.4B, up 11% driven by new/existing client campaigns and higher value-added services utilization
  • Operating margin 20.3% vs 17.5% YoY; Adjusted EBITDA $1.20B vs $1.01B; effective tax rate jumped to 33% vs 23%
  • Platform operations fastest-growing cost segment, up $147M (+31%); G&A only declining segment, down $17M (-3%) due to $48M lower stock-based compensation
  • Operating cash flow $993M vs $739M; capex $197M on property/equipment; $1.4B in share buybacks (26.2M shares retired); $500M repurchase authorization added Feb 2026
  • Risks flagged: macroeconomic uncertainty, rising data center component prices, and increased legal/regulatory expenses; CEO Performance Option SBC fully recognized by Q1 2026

Risk Factors

  • FTC enforcement under Section 5 of FTC Act targeting data brokers + privacy suits filed against TTD in Northern District of California in March 2025
  • Two unnamed holding companies each exceeded 10% of gross billings in 2025: loss of either would materially cut revenue
  • Google simultaneously largest ad inventory supplier AND primary competitor: unilateral access restriction could severely impact platform inventory
  • AI competitive threat unquantified but named as key risk; rivals implementing superior AI could erode TTD's DSP differentiation
  • Key-person dependency on CEO Jeff Green; no fixed-term employment contracts for any executives

Generated from the filing text; verify against the original. How to read a 10-K

Ask about this 10-K

Compare years, dig into a risk factor or check the numbers against insider trades and fund holders.