MAR Marriott International
FY2025 10-K
Marriott International (MAR) filed its fiscal year 2025 10-K annual report with the SEC on Feb 10, 2026. This page provides AI-powered analysis of the filing, including business overview, management discussion, risk factors, and key financial metrics from XBRL data.
AI Filing AnalysisFY2025 10-K
Business Overview
- • Core business: global franchisor, operator, and licensor of diverse lodging brands with focus on franchising, management, and licensing, owning less than 1% properties
- • New: termination of licensing agreement with Sonder Holdings Inc. during 2025, reducing reliance on third-party licensed brands
Management Discussion & Analysis
- • Revenue: Net fee revenues $5.303B, up 5% YoY ($236M increase) driven by franchise fees $3.325B (+7%, $212M), base management fees $1.322B (+3%, $34M), and incentive fees $791M (+3%, $22M)
- • Profitability: Segment profits improved in EMEA 525M (+3%), APEC 301M (+8%), U.S. & Canada 2.679B (+1%), but declined 1% in Greater China to $185M
Risk Factors
- • Compliance risk with complex global laws on data privacy, AI technologies, and anti-corruption, leading to potential investigations and costly sanctions
- • Geopolitical exposure to travel disruptions from political instability, terrorism, and heightened security, reducing hotel revenues and complicating owner financing
Financial SummaryXBRL
Revenue
$26.2B
Net Income
$2.6B
Operating Margin
15.8%
Net Margin
9.9%
ROE
-69.0%
Total Assets
$27.5B
EPS (Diluted)
$9.51
Operating Cash Flow
$3.2B
Source: XBRL data from Marriott International FY2025 10-K filing on SEC EDGAR. All figures in USD.
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