10-K annual report · filed May 23, 2025

Deckers Brands (DECK) FY2025 10-K Annual Report

Short answer

Deckers Brands (DECK) filed its fiscal 2025 10-K annual report with the SEC on May 23, 2025. It reported revenue of $5.0B (+16.3% year over year) and net income of $966M.

  • Top risk flagged: Reliance on sheepskin from Australian suppliers and Chinese tanneries exposes to supply disruption, geopolitical risks, and price volatility affecting gross margin

FY2025 key financial metrics · XBRL

Revenue
$5.0B
+16.3% YoY
Net income
$966M
+27.2% YoY
Operating margin
23.6%
+2.0 pp YoY
Gross margin
57.9%
+2.2 pp YoY
EPS (diluted)
$6.33
−78.3% YoY
ROE
38.4%
+2.4 pp YoY
Operating cash flow
$1.0B
+1.1% YoY

Source: XBRL data from the Deckers Brands (DECK) FY2025 10-K on SEC EDGAR. USD.

Deckers Brands FY2025 10-K analysis

AI summary of each section, grounded in the filing text

Business Overview

  • Core business: global design, marketing, distribution of footwear, apparel, accessories under five brands: UGG, HOKA, Teva, AHNU, Koolaburra
  • New development: phased out Koolaburra standalone operations with planned wholesale channel exit by end of 2025; completed sale of Sanuk brand August 2024
  • Strategic shift: reorganized reportable segments to brand-centric (UGG, HOKA, Other brands) from distribution channel focus in Q4 FY2025
  • Notable metric: employee headcount increased 14.6% YoY to approximately 5,500 as of March 31, 2025
  • Unique fact: recognized by Barron’s, TIME, Forbes, Newsweek for sustainability; published aligned ESG report following TCFD, GRI, SASB standards

Management Discussion & Analysis

  • Revenue $4.99B, up 16.3% YoY (+$698M) driven by HOKA +23.6% ($2.23B), UGG +13.1% ($2.53B), Other brands down 8.6% ($221M)
  • Operating margin 23.6% vs 21.6%, gross margin 57.9% vs 55.6%; income from operations $1.18B, up 27.1% YoY (+$252M)
  • Best segment: UGG operating income $1.00B, up 24.6%; worst segment: Other brands $34.6M, though up 45.8%, sales declined
  • SG&A $1.71B (+17.1%), driven by marketing, payroll, infrastructure; no direct capex or cash flow details disclosed; share repurchases reduced avg. shares boosting EPS
  • Management sees risks from tariffs, inflation, geopolitical tensions; focus on growing DTC and international sales, marketing investments, and supply chain infrastructure

Risk Factors

  • Reliance on sheepskin from Australian suppliers and Chinese tanneries exposes to supply disruption, geopolitical risks, and price volatility affecting gross margin
  • Top ten customers account for 23.7% of net sales; one customer is 13.6% of trade accounts receivable, posing concentration and credit risk
  • Transition of international 3PL warehouse management system in October 2025 risks operational disruption and shipment delays
  • Intense competition from larger competitors with superior resources using AI, data analytics, and offshore manufacturing drives pricing pressure
  • Economic downturn or inflation may reduce discretionary spending on premium UGG and HOKA products, impacting sales and profitability

Generated from the filing text; verify against the original. How to read a 10-K

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