10-K annual report · filed Feb 18, 2026

Booking Holdings (BKNG) FY2025 10-K Annual Report

Short answer

Booking Holdings (BKNG) filed its fiscal 2025 10-K annual report with the SEC on Feb 18, 2026. It reported revenue of $26.9B (+13.4% year over year) and net income of $5.4B.

  • Top risk flagged: Regulatory risk from EU designations as "gatekeeper" under Digital Markets Act and "Very Large Online Platform" under Digital Services Act, increasing compliance costs

FY2025 key financial metrics · XBRL

Revenue
$26.9B
+13.4% YoY
Net income
$5.4B
−8.1% YoY
Operating margin
32.8%
+1.0 pp YoY
EPS (diluted)
$165.57
−4.1% YoY
ROE
-96.9%
+49.4 pp YoY
Operating cash flow
$9.4B
+13.0% YoY

Source: XBRL data from the Booking Holdings (BKNG) FY2025 10-K on SEC EDGAR. USD.

Booking Holdings FY2025 10-K analysis

AI summary of each section, grounded in the filing text

Business Overview

  • Core business model: Online travel reservation services via five main brands Booking.com, Priceline, Agoda, KAYAK, OpenTable
  • New emphasis on integrating generative AI features and expanding Connected Trip vision for personalized planning, booking, and in-trip experience
  • Strategic focus on payments platform adoption, brand localization in Asia and U.S., and growth in flight (37% YoY) and attraction ticket bookings (80% YoY)
  • Employee count increased to approximately 24,300 with 2,900 in U.S. and 21,400 internationally as of December 31, 2025
  • Subject to new EU regulations as gatekeeper under Digital Markets Act and a Very Large Online Platform under Digital Services Act, increasing compliance complexity

Management Discussion & Analysis

  • Operating cash flow $9.4B in 2025 vs $8.3B in 2024, net income $5.4B in 2025 vs $5.9B in 2024
  • Financing cash outflow $8.9B in 2025 vs $4.2B in 2024, driven by $6.4B share repurchases and $1.2B dividends in 2025
  • Investing cash outflow $313M in 2025 vs inflow $129M in 2024, mainly payments for property and equipment
  • Deferred merchant bookings $5.3B at end 2025, with merchant revenues up and agency revenues down year-over-year
  • $17.8B cash and investments at Dec 31, 2025; $12.2B held by international subsidiaries in Euros, USD, GBP

Risk Factors

  • Regulatory risk from EU designations as "gatekeeper" under Digital Markets Act and "Very Large Online Platform" under Digital Services Act, increasing compliance costs
  • Geopolitical exposure to foreign currency fluctuations, with 2025 revenues including 3% benefit from currency changes, mainly Euros and British Pounds
  • Operational risk from increasing alternative accommodation mix (36% of room nights in 2025) causing lower profit margins due to higher service and partner costs
  • Competitive pressure from meta-search business KAYAK facing impairment of $180M goodwill and $277M intangible assets due to rising customer acquisition costs
  • Financial risk from restructuring and transformation program costs estimated below 1x expected $500-550M annual savings run-rate by end of 2026

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