Altria (MO) FY2025 10-K Annual Report

Filed: Feb 25, 2026
Consumer Staples
CigarettesSEC EDGAR

Altria (MO) 10-K annual report for fiscal year 2025, filed with SEC EDGAR on Feb 25, 2026. This page provides AI-powered analysis including business overview, management discussion & analysis (MD&A), risk factors, and key financial data such as revenue, net income, gross margin, operating margin, and return on equity (ROE) extracted from XBRL.

Altria FY2025 10-K Analysis

Business Overview

  • U.S.-focused tobacco portfolio (cigarettes, cigars, MST, oral pouches, e-vapor) sold primarily to domestic wholesalers and retailers
  • Horizon joint venture (75% Altria / 25% Japan Tobacco) established for U.S. HTS commercialization; no products yet in marketplace as of Feb 2026
  • Cigarette shipment volume fell 10.0% to 61.8B units in 2025; oral tobacco down 5.5% to 732.4M units; cigars bucked trend, up 1.8% to ~1.8B units
  • Workforce ~5,900 employees at Dec 31, 2025; "Optimize & Accelerate" initiative launched Oct 2024 centralizing, outsourcing, and automating work enterprise-wide
  • NJOY ACE principal e-vapor product subject to ITC exclusion and cease-and-desist orders prohibiting U.S. importation and sale — significant regulatory headwind for e-vapor segment

Management Discussion & Analysis

  • Net revenues $23.3B, down $739M (3.1%) YoY; smokeable products drove decline at $20.5B vs $21.2B
  • Reported net earnings fell 38.3% to $6.95B ($4.12 diluted EPS); adjusted net earnings $9.15B, up 2.4%, adjusted EPS $5.42 vs $5.19
  • Best segment: oral tobacco adjusted OCI margin 67.9% vs 67.8%; worst: e-vapor OCI -$2.30B including $1.16B goodwill impairment and $970M intangible impairment
  • Operating cash flow $9.3B vs $8.8B; dividends $6.96B; capex $216M (up 52%); $2.0B share repurchase program authorized; long-term debt $25.7B at 2.0x EBITDA
  • 2026 capex guided $300M–$375M; tariffs not expected material to costs; e-vapor enforcement delays risk further impairment; adjusted EPS CAGR from 2022 base tracking 3.6% vs mid-single-digit target

Risk Factors

  • ITC-imposed import ban on NJOY ACE (patent suit by JUUL), forced product removal; additional JUUL suit pending over NJOY Daily
  • Nicotine extract for innovative smoke-free products sourced from a single country; no alternate source identified
  • Illicit flavored disposable e-vapor products now majority of e-vapor category; FDA enforcement "inadequate to date," directly suppressing NJOY volumes
  • 2025 goodwill/intangible impairments recorded on e-vapor reporting unit; Skoal trademark impaired in Q2 2024 due to MST category decline
  • "Optimize & Accelerate" initiative outsources functions to developing countries, raising geopolitical service-interruption and internal-controls fraud risk

Altria FY2025 Key Financial Metrics
XBRL

Revenue

$23.3B

-3.1% YoY

Net Income

$6.9B

-38.3% YoY

Gross Margin

62.5%

+265bp YoY

Operating Margin

42.5%

-428bp YoY

Net Margin

29.8%

-1706bp YoY

ROE

-198.4%

+30493bp YoY

Total Assets

$35.0B

-0.5% YoY

EPS (Diluted)

$4.12

-37.0% YoY

Operating Cash Flow

$9.3B

+6.1% YoY

Source: XBRL data from Altria FY2025 10-K filing on SEC EDGAR. All figures in USD.

Other Altria Annual Reports

Get deeper insights on Altria

Access full AI analysis, insider trading data, fund holdings, and cross-signal detection on SignalX.